The Sales and Training Associate in Yardstick plays a key role in driving customer engagement, managing showroom and inbound inquiries, supporting client onboarding, and providing product training. This role combines front-line sales with client education to ensure both revenue growth and excellent customer experience.
Responsibilities:
Inbound Sales & Inquiry Management
- Handle inbound calls, emails, and showroom inquiries professionally and promptly.
- Guide prospective customers through product options, ensuring recommendations are tailored to their needs.
- Maintain a welcoming, informative, and brand-aligned environment in the showroom.
Customer Engagement & Sales Conversion
- Build strong relationships with walk-in clients and inbound leads.
- Proactively follow up to move prospects through the sales funnel.
- Resolve customer concerns efficiently, ensuring a positive experience.
- Understand customer needs and identify opportunities for upselling and cross-selling.
- Collaborate with the team to meet revenue targets and conversion goals.
- Maintain accurate customer records in the CRM system.
- Work closely with cross-functional teams to ensure smooth and seamless customer experiences.
- Provide input to improve internal processes and client support systems.
Product Knowledge & Presentation
- Demonstrate deep knowledge of the product range, including key features, benefits, and use cases.
- Conduct engaging and informative product presentations and demos.
- Stay informed on product updates, industry trends, and competitor offerings.
Client Training & Onboarding
- Lead training sessions on product use and equipment operation for new and existing clients.
- Ensure clients understand best practices in brewing, cleaning, and equipment care.
- Customize training content based on client type (e.g., cafés, hotels, or restaurants).
Sales Reporting & Feedback
- Maintain accurate, up-to-date records of all client interactions, sales activities, and training sessions.
- Submit timely reports on lead status, customer feedback, and training outcomes.
- Share insights to help enhance product offerings and customer experience.
Showroom Support
- Help maintain an organized, clean, and well-stocked showroom at all times.
- Prepare equipment and materials for demos, training, and client visits.
- Support showroom-based events, tastings, or other client-facing activities.
Must Have
- Bachelor’s degree in Business, Marketing, Hospitality, or related field preferred.
- Experience in sales, customer service, showroom, retail, or hospitality roles.
- Strong communication, customer engagement, and relationship-building skills.
- Proven ability to handle inquiries, manage leads, and drive sales conversion.
- Knowledge of CRM systems and sales reporting.
- Skilled in product presentations, demonstrations, and customer training.
- Ability to understand customer needs and recommend suitable solutions.
- Organized, detail-oriented, and results-driven.
- Strong teamwork and problem-solving skills.
- Experience in coffee equipment, brewing, café operations, or food & beverage industry is an advantage.
What We Offer
Each employee has a chance to see the impact of their work. You can make a real contribution to the success of the company. Several activities are often organized all over the year, such as sports sessions, team building events, year-end party and much more.
